“FamilyCore is a community services network that connects parents living in Yamhill County with a broad support system to meet challenges head-on and to nurture strong families with children ages 0–5” (yamhillfamilycore.org). 

FamilyCore approached us at MAC to establish a brand system that would increase community awareness and differentiate them from their parent organization, Yamhill Community Care.

The idea of a "core" represents a grounding center and a place to grow. After exploring a variety of ways to visually represent this idea an apple icon that was chosen I wanted the apple to feel uniquely jaunty and organic with the seeds forming a heart at it’s core

The logotype has been customized to better match the icon, including using the shape of the stem for the tail of the “y” in Family.

Outtakes from my design process bellow show how the icon evolved from the original pen and paper sketch to the final mark.

In addition to selecting brand fonts and colors, I designed a custom set of patterns and shapes using elements of the logo icon that can be used to create more compelling compositions.

Patterns can be layered behind photos or as a border element. The shape kit is used to create frames for photos and text.